Have yourself a real-life Audrey Hepburn moment.
The Blue Box Café, opening on the fourth floor of Tiffany & Co.’s N.Y.C. Fifth Avenue flagship store on Nov. 10, is about to start serving up re-imagined American classic dishes.
Hepburn may have stuck to her iconic croissant while gleaming up at the window-front, but shoppers today will have choices well beyond the pastry—all while sitting inside a space that feels like a real-life little blue box.
With floor-to-ceiling accents of Tiffany turquoise, light marble, and china plates, the luxury jewelry company has reached new charming heights.
Featuring a set menu at $29 for breakfast and $49 for tea, fans can enjoy options like avocado toast, truffled eggs, or a smoked salmon bagel with schmear. Lunch comes at a flat price of $39, which includes a starter and main course— serving up dishes like a Maine lobster salad or chicken club sandwich.
For birthdays or special occasions, there’s also a small cake—an edible Tiffany box with glossy blue icing and the iconic white bow—you can request for $36.
The café at 727 Fifth Avenue sits just beyond the company’s just-launched home goods collection. “Both the café and redesign of the Home & Accessories floor reflect a modern luxury experience,” said Reed Krakoff, chief artistic officer, Tiffany & Co. “The space is experimental and experiential – a window into the new Tiffany.”
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The flagship location is already a tourist hotspot, but the new addition in all its Instagram-worthy glam may bring in a whole new slew of shoppers.