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Oscar Pistorius's Nike Ad Calling Him a 'Bullet' Pulled from His Website


A Nike ad with Olympian Oscar Pistorius in his trademark blades – and bearing the tagline “I am the bullet in the chamber” – was yanked from his personal website on Thursday.

The South African athlete’s ad disappeared as he was charged with the fatal shooting of his girlfriend Reeva Steenkamp, reports the U.K.’s Mirror.

Pistorius, 26, was also featured with fellow athletes in another commercial for Nike, called “Weapon.” The international sportswear and equipment company is one of Pistorius’s five major sponsors, and he has appeared in a number of commercials for the brand since 2008.

In the aftermath of Pistorius’s arrest, Nike SA spokeswoman Seruscka Naidoo declined comment on the Paralypian champ’s future with the company.

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“We’re not commenting on our sponsorship or relationship,” she told Agence France-Presse. “At this moment, it’s a matter that’s being investigated. [There is an] issue at hand here which is much bigger than a sponsorship.”

The rep also said, “From Nike we extend our condolences to everyone affected by this.”

Steenkamp, 30, was shot dead in Pistorius’s home in Pretoria on Thursday morning. Pistorius remains in police custody and is scheduled to appear in court on Friday.

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