PEOPLE has an exclusive, behind-the-scenes look at the making of the country crooner’s new clip for “Cut Your Groove.”
In the video, Worsham spins and sings outside of a motel, before later taking his melodies to a bowling alley and, eventually, the aisles of a grocery store.
“This video feels like the song felt to me when we first wrote it,” the 30-year-old tells PEOPLE exclusively. “It’s a simple message: we each have a gift, an art unique to us, and it is the most powerful thing humans can do to use their gift to bring healing and restoration into life’s not-so-great situations.”
The single is Worsham’s first off of his second album, The Beginning of Things, which was released last month.
In the behind-the-scenes clip, Worsham explains the inspiration behind all that rotating he does, saying, “the idea for the spin came, of course the song talks about life being like a record, and records spin.”
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Of the characters, Worsham explains that they wanted to represent those who use “their art to transcend their circumstances.”
Adds Worsham, “The director, Sam Siske, did an incredible job. It was a fun, true collaborative effort, and watching the video reminds me of that song’s message … something I need to hear regularly for my own self.”