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Watch Brett Eldredge Surprise Serenade Fans with Christmas Music ... on Halloween

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Imagine walking into what you think is going to be a haunted house, but instead finding yourself amid a winter wonderland being serenaded by Brett Eldredge. That’s exactly what happened to a few lucky families (and this PEOPLE reporter) out trick-or-treating Oct. 31 in Nashville.

Getty Images for Target

Donning a fitted red velvet tuxedo jacket, the country star — who recently released his holiday album, Glow — wooed families young and old with his Sinatra-like voice and midwestern charm. Their fun and surprised reactions were recorded as a promo for Target, which is carrying the Christmas record with three bonus tracks.

Courtesy Target
Courtesy Target

“I have the weirdest job in the world — which is exactly how I want my life to be,” the musician, 30, told PEOPLE after the event. “I’ve been trying to be very present in my world with how crazy my schedule is.”

And being present included dressing up his weizsla puppy, Edgar, for the Halloween holiday and the Chicago Cubs’ World Series run. “I dress him up all the time,” Eldredge explained. “He’s got Cubs jerseys now, Cubs shirts, Cubs bowties. My fans are amazing and they bring him gifts. He’s got hats and stuff that I didn’t even know they made for dogs! He’s set for life.”

Back with my wingman….Edgar

A photo posted by Brett Eldredge (@bretteldredge) on

After skipping the CMA Awards to cheer on the Cubs in game 7 — and then performing for the five million plus parade crowd later in the week — the Illinois native has been pinching himself lately.

A parade with 5 million of the best fans and a extremely special ending…love this crew, love you all, GO @Cubs GO!

A video posted by Brett Eldredge (@bretteldredge) on

“I’ve had to remind myself to be very present and realize the journey and the amazing things that are happening right now,” he said. “I take a step back, take a deep breath every day and I count those blessings.”

Andrew Eccles
Andrew Eccles

Eldredge’s new album, Glow, is available now. He is on tour with Keith Urban and Maren Morris through Nov. 19.