In commemoration of the anniversary of Selena Quintanilla‘s first studio album, Selena, Google Doodle is honoring the late Tejano singer today with an animated video celebrating her life and legacy to the tune of hit single, “Bidi Bidi Bom Bom.”
The project has been in the making for the past two years and involved the participation of Quintanilla’s family, including her sister Suzette, who visited the Google offices in San Francisco to give her input. “Google came to us with this idea of telling a story,” Suzette told Billboard. “The little girl who had a dream and she became who she became. They already had the content pretty much done, but they knew that family was everything.”
Suzette provided revealing character nuances that really helped bring the animation and Selena’s story to life. Suzette told the music magazine that she provided “little details,” such as the fact that Selena used red nail polish rather than pink and wore hoop earrings. “They even put red on the microphone the way she used to have it,” she added.
Originally, the Google Doodle team wanted to release the animation two years ago, which would have marked the 20 year anniversary of the singer’s 1995 death, but Perla Campos, the Global Marketing Lead for Google Doodles, was intent on going bigger and better. She remembers telling her team: “‘Look, I’m really passionate about this and know we could make something really amazing. Can we delay and can you give me some time to make this great?'”
“As the daughter of a Mexican immigrant single mom living in a small (primarily white) town in rural Texas,” Campos tells People Chica in a statement, “I was one of the people Selena and her legacy profoundly influenced. Selena’s legacy grows even larger with time. She continues to show Latinx and bicultural people around the world how to be proud of who they are and to embrace their differences.”
The Doodle is on Google’s homepage in 14 different countries, including the United States and Mexico.