The powerful 7.1 earthquake that hit Mexico on Sept. 19 was one of the most destructive in the country’s history. The earthquake toppled hundreds of buildings, destroyed streets and killed more than 200 people, including 21 schoolchildren.
As cities affected by the temblor rebuild, Mexican director Alfonso Cuarón—the man behind Gravity and Harry Potter and the Prisoner of Azkaban—has made a commitment to help them. With the support of celebrity friends like Eva Longoria, Mark Ruffalo, Naomi Watts and Robert De Niro among others, Cuarón announced an initiative titled “Mexico Rises” to help raise funds for ravaged communities in the country.
“The devastating earthquakes in Mexico have elicited a deeply moving response from the Mexican people. In the history of our community, we have never been so informed, united and connected as we are right now,” the filmmaker said. “Citizens have taken this matter into their own hands and have selflessly and tirelessly worked together to come to the aid of their neighbors. Following their inspiring lead, I’m compelled to take action,” he vowed, “and join them to help begin the reconstruction of our beautiful country as it starts to recover from these tragic events.”
The video for the multi-platform campaign starts with a few clips that capture the quake as it shook the nation and shows an illustrious roster of celebrities sending messages of love and support to the stricken country and its citizens, urging viewers to donate to the cause.
For those interested in learning more or contributing, visit GlobalGiving.org/MexicoRises. All donations will exclusively benefit earthquake recovery efforts. And be sure to support the initiative with the hashtag #MexicoRises.