Hate YouTube ads? The video site is now offering a subscription service that will let you bypass them for a fee of $10 a month.
On Wednesday, YouTube executives announced the new service, YouTube Red, as well as YouTube Originals, which will offer original programming from the site’s top creators as part of that monthly $10 payment.
“People are embracing paid subscriptions for ad-free content at an incredible pace,” said Robert Kyncl, the chief business officer at YouTube, after announcing the new service in L.A. at the YouTube Space.
The paid site will offer the same content as normal, free YouTube, with the addition of a few bonus features, like being able to download videos to watch offline.
In 2016, a few YouTube creators will begin producing extra content for YouTube Originals, which will be available to those who pay for it. The gaming channel PewDiePie, created by the highest-earning YouTuber (a Swedish man named Felix Kjellberg), will release a reality series called “Scare PewDiePie” for the new service.
As news spread across Twitter on Wednesday afternoon, YouTube fans were, well, displeased:
YouTube Red launches on Oct. 28.