For the “Pork and Beans” video from alt-rock veterans Weezer, music video director Mathew Cullen gathered all the biggest Web celebrities – like Chris “Leave Britney alone!” Crocker, Miss Teen South Carolina, Lauren Caitlin Upton, Jud “Evolution of Dance” Laipply, Tay “Chocolate Rain” Zonday, and many others – and mashed them up into a YouTube sensation of his own. By the end of Memorial Day weekend, the clip had more than 3 million hits on YouTube, and became the most-viewed video on the Internet.
“The whole concept was based on the song,” says Cullen. “It’s an anthem to not conforming to what people want you to be. I wanted to celebrate the creativity and individuality that’s happening on the Internet. These are all completely different people from different walks of life who have achieved their fame through unorthodox or unintentional methods but regardless they did something that people loved.”
Cullen also got inadvertent stars like the Afro Ninja to participate. “There are a couple layers to pop culture,” he says. “I wanted to show them there was a next chapter, that there was some redemption of what happens. For Miss Teen South Carolina, for example, she embarrassed herself through what she said but in this video, you can she is blending the word ‘maps’ in a blender. In the end, everybody we included really embraced the positive message.”
Be sure to watch for the Kevin Federline cameo, too!
As with all viral videos, Cullen hopes this version of “Pork and Beans” isn’t definitive. “It’s Weezer’s mash-up of their favorite stuff,” he says, “but I don’t see the video as done. It can be mashed up and changed and evolved. We want video to be a living thing on the Internet.”
The track for “Pork and Beans” can be found on the band’s latest self-titled release, also known as the Red Album. The CD hits stores on June 3.