Dimitrios Kambouris/Getty
Jessica Fecteau
December 08, 2015 12:00 PM

Renowned singer Cher is lending her voice to help advocate for action, citing power plant industries for destroying the climate.

In the virtual reality video, produced by The Sierra Club and RYOT you are taken to the scene of the damage as Cher describes the current conditions of China and how it continues to worsen.

“Spending one day in Beijing is now the equivalent of smoking 40 cigarettes,” she says.

“The Chinese people suffer in heartbreaking ways at the hands of these 21 polluters. The Chinese people are bound to lives in masks, beneath apocalyptic, smog-filled skies.”

The video, which launched Monday during the COP21 negotiations in Paris, highlights the damaging effects of coal and voices a need for Chinese leaders to make changes.

To watch the video, desktop users can simply click on the video to get a 360 degree view, and mobile users can turn their phones into a virtual reality player by downloading the RYOT-VR iOS app.

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