Petr Dobias/CKE Restaurants
Nicole Sands
March 25, 2015 11:00 AM

Once upon a time in a bar made of ice, a beautiful young lady struts her stuff while eating a messy burger. As everything begins to melt around her, one must wonder, what’s hotter – the burger or the beauty?

At least, that’s what happens when Victoria’s Secret model Sara Sampaio stars in a steamy new ad for Carl’s Jr. and Hardee’s. The spot introduces the chain’s new Thickburger El Diablo, which they promise will be the “spiciest” burger in the fast food industry.

While the food is pretty hot, it’s Sampaio, 23, who is grabbing the most attention for the steamy ad. The new spot has her following in the footsteps of other supermodels who have been featured in the chain’s ad campaign, including Charlotte McKinney and Kate Upton.

Naturally, the Portuguese model, who was named the Sports Illustrated Swimsuit Issue’s Rookie of the Year in 2014, spends the majority of her time strutting around in a bikini when she isn’t munching on her burger.

The cold doesn’t seem to bother Sampaio, but she must be freezing her buns off – her burger buns, that is.

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