As if the rich and famous didn’t have enough problems, now they’re running into trouble on dating apps: Civilians who come upon their profiles naturally assume they’re fake, leading to heartbreak and rejection for some of the most vulnerable stars.
Fortunately, Tinder CEO Sean Rad has a solution: As he explained to The Hollywood Reporter, the hookup app will soon begin rolling out verified profiles for celebrities, similar to the way “key individuals” confirm they are real on Twitter.
Previously, many celebrities had a hard time convincing strangers they were for real on the app; besides the initial disbelief, some stars found that Tinder automatically included the fake names they used for their Facebook profiles – information they may not want public.
Verification, Rad says, “will allow celebrities to enter Tinder in a different way.”
Lindsay Lohan, Josh Groban and Ashton Kutcher are all fans of the app, which uses a “double opt-in” system for messaging; users can only talk to each other if they’ve both “swiped right” to express their interest.
It’s this, Tinder marketing officer Justin Mateen told THR, that explains Tinder’s appeal to privacy-minded celebrities looking for a little casual fun.
“Tinder gives them the control to filter through the noise and communicate with people they want to know.”
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