Nick Wass/AP
Tim Nudd
October 18, 2007 09:50 AM

A $100 million endorsement deal: Is it in you?

It’s in Tiger Woods, who stands to pocket that handsome sum over five years as the result of a pact announced Tuesday with Gatorade, the Associated Press reports.

The world’s No. 1 golfer will get his own branded drink, Gatorade Tiger, set to roll out in March – available in cherry blend, citrus blend and grape, flavors that Woods picked out himself.

For Woods, 31, who had a baby girl, Sam Alexis, with wife Elin Nordegren in June, this is his first U.S. deal with a beverage company and his first licensing agreement. It brings him closer to a staggering $1 billion in career endorsements.

“Gatorade has been part of my game plan for years, whether I’m training or competing, so this is an ideal match,” Woods said in a statement. “I’m eager to launch my first signature product in a few months and look forward to developing additional sports performance beverages with Gatorade in the coming years.”

“His iconic nature resonates everywhere he goes,” added Jeff Urban, senior vice president of Gatorade. “Bridging that iconic nature with his will to win, those things make this a big deal for us.”

Woods has won 13 major golf championships, the second-most of any male player, and 61 PGA Tour events, the fifth-most of all time.

You May Like

EDIT POST