For the upcoming Ben Stiller film, The Secret Life of Walter Mitty, film studio 20th Century Fox was seeking a promotional campaign whose theme was to “motivate, inspire and give people a catalyst to do something they’ve never done.” The studio reached out to filmmaker Casey Neistat – who found a way to do just that by also helping those in need.
Neistat took the film’s $25,000 promotional video budget and travelled to the Philippines, where he and a friend purchased food and supplies and rented out two buses in the city of Cebu to transport to areas ravaged by Typhoon Haiyan. After a six-hour drive, the pair arrived in Tacloban and spent most of the night filling bags with supplies to distribute.
The nearly 7-minute clip shows the destruction caused by the typhoon and a long line of displaced inhabitants seeking basic supplies, with Neistat at one point saying, “I don’t think that we bought enough food.” In the end, the funds helped provide over 10,000 meals, basic medicine to local organizations and 35 tools to nearby villages. That’s a happy ending not even Walter Mitty could likely top.
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