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Who that, who that? I-G-G-Y. The Australian rapper is dominating the charts with two summer jams, "Fancy" and "Problem." She earned two MTV VMA nominations in the best female video and best pop video categories, along with nods for video of the year, best collaboration and best art direction. Though she's been criticized by other hip-hop artists, she came to fame in the Southern rap scene as T.I.'s protégé.
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5 SECONDS OF SUMMER
Don't call them a boy band, okay? Pegged as the next One Direction, 5 Seconds of Summer's four rockers may be touring with the teen idols, but they're going for a different, grungier sound. Their song "She Looks So Perfect" got them nominated for artist to watch, and they also received a nod for best lyric video.
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The Australian songstress found mainstream success with David Guetta's club hit "Titanium" in 2011 and writes for legions of pop stars. Still, Sia – who's up for video of the year, best video with a social message and best choreography – seems more comfortable in the studio than under the spotlight, performing her hit "Chandelier" on The Ellen DeGeneres Show with her back turned to the audience.
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She's come a long way from her Nickelodeon days. Dubbed the "mini Mariah" for her powerhouse falsetto, she's embraced girl power, collaborating with Iggy Azalea for "Problem" and Jessie J and Nicki Minaj for "Bang Bang." Grande is nominated for best female video, best pop video, best lyric video and best collaboration.
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Heard a heart-wrenchingly soulful ballad on the radio lately? Odds are, it's the work of Smith, whose single "Stay with Me" is simultaneously climbing the charts and breaking hearts. The British singer, nominated for best male video and artist to watch, first made waves on two electronic tracks, "Latch" by Disclosure and "La La La" by Naughty Boy.
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This Swedish deejay took the EDM world by storm with "Levels" last summer. His later tracks, "Wake Me Up" and "Hey Brother," are tinged with country twang, and he worked with Coldplay for "A Sky Full of Stars." Avicii is up for best pop video and best video with a social message.
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Charli is the Tai to Iggy's Cher (check out their Clueless-inspired music video if you don't believe us). Azalea's "Fancy" collaborator made a name for herself this summer with "Boom Clap," and now she's vying for video of the year, best female video, best pop video, best art direction and artist to watch.
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This California rapper is far from new to the business: He dropped his first album, Setbacks, in 2011 and has been churning out solid tracks ever since. His latest, "Man of the Year," earned him a nod for artist to watch.