Justin Kahn/WireImage
Julie Jordan
January 29, 2008 08:00 AM

The lovable Rupert Boneham – from Survivor: Pearl s Island and Survivor: All Stars – has started a music label, PEOPLE has learned exclusively.

Boneham, who calls the label “I Saw You On TV,” started the label to put the spotlight on unsigned artists. Specifically, he’s tapping into the talent pool created by reality TV who have not only the skills but also the personality and familiar face to connect with the public.

He plans to release three volumes: Comedy, Video Game Composers, and Reality Stars, in May. The CDs will be supported by artist tours and more volumes will be announced throughout the year.

Boneham won $1 million when he was voted America s Favorite Player during Survivor: All Stars.

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