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Kevin Federline got the VIP treatment all weekend attending parties and swinging by gift lounges. But at Sunday's game, where Federline flashes his all-access pass, he also made headlines of his own with a controversial Nationwide Insurance ad that aired during the broadcast and upset fast food workers across the country.
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A VOCAL SUPPORTER
Jennifer Lopez lends her voice – and her love – during husband Marc Anthony's headlining performance as part of an Ocean Drive magazine and MarketAmerica.com pre-Super Bowl party in South Beach Saturday night. Earlier, Fergie and fellow Black Eyed Pea Will.I.Am got things started.
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Bruce Willis is brimming with Super Bowl spirit as he meets up on the gridiron with his own home team, ex-wife Demi Moore, her new husband Ashton Kutcher and daughters Tallulah (left), who celebrated her 13th birthday on Saturday, and Rumer, 18.
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Nick Lachey leads the way for girlfriend Vanessa Minnillo after dinner at Miami's Sushi Samba on Friday night. At the restaurant, the affectionate couple shared a family-style meal, including sushi and Chilean sea bass, with 20 friends and sipped on sake and raspberry mojitos. A night earlier, they partied with Fergie at a Miami Beach club.
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WHO'S THE MAN?
Host Pharrell Williams points to his man Justin Timberlake at the Hennessy Game Night Party at South Beach hot spot Mokai on Sunday, where stars like K-Fed, Timbaland and Tara Reid turned out after the game.
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Despite the downpour, Prince ends his Super Bowl halftime performance on a high note after a six-song set, including classics like "Let's Go Crazy," a "Baby I'm a Star/Proud Mary" medley and his signature hit "Purple Rain."
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Fergie arrives at the Ocean Drive magazine party with longtime beau Josh Duhamel on Saturday night, where the singer later took to the stage. How do the inseparable pair keep things going? "We always do quirky romantic things," Fergie told PEOPLE.
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BROTHERS IN ARMS
Not that he needs it, but Golden Globe and SAG Award double-winner Alec Baldwin gets some hand-holding from younger brother Stephen at Saturday's CAA Super Bowl bash at Mokai.
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FRIENDS & FANS
Tom Cruise and Katie Holmes attend the Ocean Drive magazine and MarketAmerica.com pre-Super Bowl party in Miami on Saturday, where they were seen rocking out to Lopez and Anthony's show.
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