PEOPLE can confirm that Keibler, 33, is dating tech entrepreneur Jared Pobre.
“They have been friends for years and recently sparks flew,” a friend of the couple tells PEOPLE.
“Love being in the city of love!” she captions the pic.
Pobre, 38, is the CEO of Future Ads and lives in Orange County, Calif.
According to a profile in OC Metro, he founded Future Ads in 2001 with a $500 investment, and by 2009 it was one of the fastest growing interactive companies in the country, raking in $50 million.