Following in the footsteps of such other eye-candy food pitchwomen as Paris Hilton, Padma Lakshmi and Audrina Patridge now Kim Kardashian is taking her salad to bed in a sexy new spot promoting Carl’s Jr. Premium Salads. Suddenly, salads are hot.
“I’m always down for a burger, I love them and I eat them,” says Kardashian, 28. “But this is the first commercial they’ve ever done for anything but a burger. The salads are healthy, and it totally fits what I’m about right now.”
The reality star got into making the spot her own. “I told them about my life and how I’m such a neat freak, but I love to have bed picnics – I put out my towel and eat in bed, and then when it gets all messy I take a hot bubble bath after to wash it off. You’ll see that sexy wow factor in this one.”
Childhood Burger Memories
The now notoriously healthy eater still indulges in a little red meat now and again, but it is childhood Carl’s Jr. memories that she still holds dear to her heart. “When Kourtney went to school in Arizona we drove out there for the first time and stopped and of course got burgers,” she recalls.
“And driving to Las Vegas, my dad would take the family and we’d stay at Circus Circus and we always stopped at Carl’s Jr,” she says. “I remember this food fight my sisters and I all had in the back of the van – it was so funny. We got in so much trouble!”
The spot was directed by Chirs Applebaum, who memorably brought a babe and a burger together in a 2005 ad starring Hilton and whose other work includes Rihanna‘s Umbrella video.
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