On the field, the Super Bowl may be all about men in tights and pads, but when it comes to the commercials during the big game, one rule is clear: sexiness sells.
In a new spot for SodaStream, Scarlett Johansson will spice things up between plays.
Dressed in a white robe, Johansson starts the spot (which will air this Sunday) by explaining, “Like most actors, my real job is saving the world.”
She whips up a drink with a SodaStream and points out that it uses “less sugar, less bottles.”
“If only I could make this message go viral,” she says before disrobing, revealing a figure-skimming black dress and taking a sip of her soda in sexy slow-motion.
The Her actress is the company’s new Global Brand Ambassador – a role she was made for.
“I have been pushing SodaStream to my family for years. I buy it for my friends as housewarming gifts and I have it everywhere I go,” she told PEOPLE. “When I film I have it in my trailer and they outfit the whole craft service table with it. I have it everywhere just because I love it so much.”
The commercial is also a call to arms for greener living, an aspect of the brand Johansson specifically related with.
Says CEO Daniel Birnbaum: “With this Super Bowl commercial, we are presenting a challenge to the American people that you can make your own soda at home that is better for you and the planet.”