Stephen M. Silverman
May 27, 2004 07:00 AM

There’s a new role on the horizon for Sex and the City style goddess Sarah Jessica Parker: Star of the new Gap ad campaign, to launch this fall, the national clothing chain has announced.

And while it’s unlikely the actress, 39, will be sporting Manolo Blahniks in the ads – despite making the amazingly expensive shoes a fashion staple during her six years on Sex – Nicki Gondell, creative director of the marketing and design consulting firm Trend House tells the Associated Press that Parker is a perfect fit for Gap, because of her well-known look of mix-and-matching expensive clothing with cheap chic.

She “has really introduced a lot of people to fashion. … She is in a way kind of ageless. I know there were a lot of teenagers watching ‘Sex and the City’ and they could identify,” Gondell said.

The 35-year-old, San Francisco-based retailer (it has 3,000 stores nationwide) said the latest campaign will be its first time working with a celebrity on a broader scale than a one-time appearance in a print or TV ad campaign, as was the case last summer with Madonna.

In addition, Gap says Parker will work with the chain on a “variety of other projects.” No specifics were given.

“Sarah Jessica Parker’s unique personal style embodies the spirit and heritage of the Gap brand,” Jeff Jones, executive vice president of Gap Marketing, said in a statement. “Because of this, we’re creating a fully integrated marketing campaign that captures her style and personality.”

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