Stephen M. Silverman And Cynthia Wang
December 21, 2003 12:41 PM

“The Bachelor” star Bob Guiney is being sued by the producers of the hit ABC series, who claim he breached his contract by selling his CD and promoting it in a music video, according to a lawsuit filed Friday in State Superior Court in Los Angeles.

In legal papers obtained by PEOPLE, “Bachelor” producer And Syndicated Productions charges that Guiney (the fourth and most recent bachelor) and his record company, Wind-up Records, have brought “damage (to) the series’ valuable brand name and good will by engaging in unauthorized and widespread media promotion” of his new CD, “3 Sides.”

Stars of “The Bachelor” and “The Bachelorette” sign contracts with exclusivity clauses that prohibit promoting any other products without permission, according to ASP’s complaint, which also mentions that Guiney sought and was denied permission to promote the CD.

ASP, which asks that the 32-year-old Guiney be stopped “from participating in any further media appearances, commercials or advertisements not expressly authorized by ASP,” further charges that Guiney and his label expect to make “windfall profit at ASP’s expense, thereby diluting the value of Mr. Guiney’s public image and tarnishing the series’ goodwill and public esteem.”

Presumably not helping matters is that Guiney reportedly has already split up with his “Bachelor” pick, Estella Gardinier, despite choosing her in the show’s Nov. 18 finale.

The suit seeks unspecified financial damages. Guiney’s lawyer did not immediately return a call for comment.

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