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Pierce Retrieves Rights to Domain Name

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PEOPLE’s former Sexiest Man Alive Pierce Brosnan, also known as James Bond, has won a battle for his identity.

The Irish actor, 50, has won legal control of the Internet name in a ruling by a United Nations panel in Geneva, Switzerland, reports the Associated Press.

The decision, made by arbitrators from the World Intellectual Property Organization, followed complaints from Brosnan that his domain name was being used illegally and in bad faith by Alberta Hot Rods, of Alberta, Canada.

Attorneys for the star informed the arbitrators that the domain was linked to a celebrity Web site that they said featured bios of some actors – but nothing about Brosnan – and advertising messages that apparently were making money off of Brosnan’s name.

AP says that Alberta Hot Rods, which Brosnan’s lawyers linked to (in their words) “notorious cybersquatter” Jeff Burgar, did not enter a defense.

In its ruling, the U.N. panel said that Burgar or companies he had been associated with have previously been ordered to hand over domain names back to such celebrities as Kevin Spacey, Pamela Anderson, Celine Dion and “Jurassic Park” author Michael Crichton.