December 26, 2003 11:00 AM

HONORED: “Lost in Translation” and “Girl with a Pearl Earring” star Scarlett Johansson, 19, will receive the inaugural Rising Star Award at a Jan. 11 ceremony at the 15th annual Palm Springs Film Festival, reports the Associated Press. Other honorees this year include Kevin Costner, “Cold Mountain” director Anthony Minghella, producer Richard D. Zanuck, “In America” director Jim Sheridan, musician Danny Elfman and writer Sidney Sheldon. “Cold Mountain” production designer Dante Ferretti will receive the career achievement award at a separate ceremony, to be announced at a later date.

DIGESTED: Jay Leno, 53, ate an heirloom, 125-year-old fruitcake on Tuesday’s “Tonight” show. “Is it crystallized?” Leno inquired before eating a small bite pried from the cake with a pocketknife. Then, after a deliberate chew, he added: “It needs more time.” According to AP, Morgan Ford, 83, of Tecumseh, Ok., was a guest on Leno’s show and brought his great-grandmother Fidelia Bates’s fruitcake to Burbank, Calif., to share a piece with the host.

QUOTED:“He talked for a really long time about us, what we were like together. It was so un-Hollywood, so him. He picked the roses from our garden. It was beautiful, better than I ever could have imagined.” — Bag designer Christine Baumgartner, 29, about her marriage proposal from fianc Kevin Costner, 48, to InStyle Weddings magazine

BLEACHED: A new 30-second TV commercial set to debut New Year’s Day will feature M&Ms characters Red and Yellow in a black-and-white animated ad, reports AdAge magazine. The spot promotes packages of black-and-white M&Ms, which are already in circulation, and is meant to inspire an appreciation for the old-fashioned multi-colored ones, according to the trade publication.

NAMED: There’s a new trend in America when it comes to naming the baby, reports Friday’s Wall Street Journal: Getting inspiration from luxury products. The Social Security Administration’s database for popular names reveals that in 2000 there were 353 Lexuses, 298 Armanis, 269 Chanels, 24 Porsches and 3,285 Tiffanys, reports the Journal, which in its name game also discovered six boys named Timberland and six girls named Cartier. When John and Mary just won’t do.

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