Martha Stewart is getting ready to throw the book at consumers – only this time it won’t be chockfull of recipes for dressing a Thanksgiving turkey or for properly cutting doilies.
The domestic expert is pairing with South Beach Diet publisher Rodale Press to put out a handbook on how to start up a business, Rodale and Stewart’s company, Martha Stewart Living Omnimedia, have announced. Publication is set for this October under the title Martha’s Rules.
According to the New York Post, Stewart is pocketing $2 million for the book, which a Rodale press release describes as “a business handbook which will outline how to identify one’s own entrepreneurial voice and channel one’s skills and passions into a successful business venture.”
In her own statement, Stewart says: “My goal with this book is to help people turn their passions into successful businesses, as I did myself through many of the things I learned over the years. … While the advice I impart in the book was developed through my own experiences as an entrepreneur, many of the examples I provide can apply to anyone about to start or build or expand a venture, whether it is a business, a philanthropic endeavor, or a personal improvement program.”
Stewart, who turns 64 on Aug. 3 (just as her five-month house-arrest stemming from her conviction for lying about a stock deal comes to an end), also has two TV shows in the pipeline for fall, a syndicated daytime chat and how-to program, as well as a weekly primetime spin-off of The Apprentice.
Her company last month increased its revenue forecast at its flagship magazine Martha Stewart Living, indicating that advertisers who once shunned the publication because of Stewart’s legal woes are now returning to the fold.
“She has defied the odds,” Jeffrey Sonnenfeld, Yale University School of Management professor, tells Bloomberg News. “There is a lot to be learned even from her comeback.”