Mickey Dwyer needed to sell a couch on Craigslist. And he needed an angle. So he decided that his couch, “just a very real and relatable couch,” was “the Lena Dunham of couches.”
Then Dunham decided to help him sell it.
Dwyer posted a fairly humorous Craigslist ad for his couch, laden with inside references to Dunham’s show Girls (“This is just … like a couch I don’t know why everything needs a label like we’re fruit or something and you just have to pick them off or sometimes you swallow them and don’t even notice”).
Apparently he wasn’t getting enough bites, so he took to Twitter to ask Dunham herself for some help.
Mickey Dwyer (@mickey_dwyer) January 21, 2014
Lo and behold, Dunham retweeted him, and #couch was born.
Dwyer has yet to update the world as to whether the #couch has been sold. We hope so.
Here’s the ad’s full text:
Selling a classy beautiful sexy REAL and relatable couch that’s comfortable. This is basically the Lena Dunham of couches. This is just..like a couch I don’t know why everything needs a label like we’re fruit or something and you just have to pick them off or sometimes you swallow them and don’t even notice.
Is it OKAY for us to talk about a regular and normal couch being sexy? Can we recognize that?
It’s a real couch being a real couch and we don’t see much of that in living rooms. Finally, a couch that is just like a couch you know or grew up with but it’s new and it’s okay for this couch to be pretty and sexual and everyone doesn’t have to freak out about it. I think that couches get stuck in a vortex of comfort vs. sexuality and it’s all just … life. And we need to get over it.
$200 it’s yours. Got it Macy’s for over $800 less than two years ago.
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