That was the question facing Michele Baldwin in 2011, when she was diagnosed with late-stage cervical cancer.
Baldwin, 45 and a mother of three, decided to travel to India – the country with the highest mortality rate from cervical cancer in the world – and paddle board down the Ganges River to spread awareness about the disease. Baldwin’s journey ended up covering more than 700 miles – a new world record.
Documentary filmmakers Frederic Luminere and Mark Hefti filmed her journey and her final days after she returned home from India and made arrangements for her own open-pyre cremation in the Colorado mountains.
The resulting film, Lady Ganga, is fully funded through KickStarter and will be released in 2015.
Most importantly, the filmmakers promise that 100 percent of profits from sales and licensing of the film will go to the Michele Baldwin Memorial Fund, which is managed by ASHA (American Sexual Health Association), a 100-year-old non-profit organization that runs the NCCC (National Cervical Cancer Coalition) and the Global Initiative Against HPV and Cervical Cancer.