The Awards, to take place April 28 across MTV.com, VH1.com, Twitter, Facebook and other social media sites, will spotlight the artists who dominate the Web. Voting begins on Tuesday, April 5 (click here for ballot).
Among the categories: “The Best Fan Cover Award,” which will be duked out between 30 Seconds to Mars’ Echelon, the Beliebers, Katy Perry’s Katy Kats, Gaga’s Little Monsters, fans of My Chemical Romance, Nicki Minaj, Tokio Hotel, Wiz Khalifa, Rain and Rihanna.
Lady Gaga is in the lead for “Most Innovative Artist,” and rapper Tyler the Creator leads in the “Most Followed on Twitter” category.
“Music consumption has never been greater, and it’s hugely important to our audience,” Shannon Connolly, vice president of music strategy for the MTV Music Group, says in a statement. “We felt like the time was right to look at the convergence of technology and music fans and the YouTube celebrities who’ve created this new ecosystem where music is exploding.”