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Kim Kardashian Goes Green as New Face of Midori

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Kermit the Frog had it wrong – it is easy being green. Just ask Kim Kardashian, the new face of Midori liqueur.

“My new favorite color? Green, of course!” Kardashian, 30, tells PEOPLE of the new endorsement deal. “I m so excited to be the face of Midori Melon Liqueur s new campaign.”

In the “Stand Out” marketing campaign, she’ll appear in advertisements and in Midori s social media channels and will make personal appearances. The campaign begins in April.
Sara Hammel

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