Courtesy The Today Show
People Staff
November 18, 2014 10:30 AM

It’s no secret that men and women are held to different fashion standards.

But one Australian news anchor tried an unusual experiment to prove just how much of a double standard there is.

Today host Karl Stefanovic recently wore essentially the same suit – a navy blue “cheap Burberry knockoff” – every day for a year, changing only his shirt and tie, to protest the different standard to which his female co-host’s wardrobe is held.

Stefanovic said he got the idea after co-anchor Lisa Wilkinson did a segment on how some viewers have criticized her wardrobe. Only Stefanovic, Wilkinson and a producer knew what he was doing, which was exactly his point.

“No one has noticed; no one gives a s–––,” Stefanovic tells The Age newspaper. “Women are judged much more harshly and keenly for what they do, what they say and what they wear.”

He adds: “I’m judged on my interviews, my appalling sense of humor – on how I do my job, basically. Whereas women are quite often judged on what they’re wearing or how their hair is … that’s [what I wanted to test].”

Below, check out a time-lapse of every one of Stefanovic’s suits.

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