We’ve come a long way since the most patriotic thing professional wrestlers had to say was “Train, say your prayers, eat your vitamins and believe in yourself.”
But WWE star and perpetual font of goodness John Cena is starring in a new PSA from the non-profit group Ad Council that aims to address prejudice in the U.S.
Released on the Fourth of the July, the simple clip features Cena walking down a street. “Picture the average U.S. citizen,” he says to the camera. “Think about it, how old are they? What’s their hair like? How much can they bench? You got one?
“Chances are, the person you’re picturing right now looks a little different than the real average American,” Cena continues. “There are 319 million U.S. citizens. Fifty-one percent are female, so first off, the average American is a woman. Cool, huh? Is that what you pictured?”
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“Fifty-four million are Latino,” Cena continues, as people from all walks of life fall in line behind him. “Forty million senior citizens. Twenty-seven million are disabled. Eighteen million are Asian. That’s more people in the U.S. that play football and baseball combined. Nine million are LGBT, more than the entire amount of people that live in the state of Virginia.”
“Patriotism shouldn’t just be about pride of country,” Cena says towards the clip’s end. “It should be about love. Love beyond age, disability, sexuality, race, religion and any other labels. Because the second any of us judge people based on those labels, we’re not really being patriotic, are we?”
Ad Council is using the hashtag #WeAreAmerica in conjunction with the clip, a part of its “Love Has No Labels” campaign. Supporting corporate partners include The Coca-Cola Co., PepsiCo, Procter & Gamble, Unilever, State Farm, Google and Johnson & Johnson, which will promote #WeAreAmerica content across their brand channels, according to AdWeek.