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Jessica Alba's Honest Company Responds to Sunscreen Complaints: 'We Take All Consumer Feedback Very Seriously'

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Jessica Alba‘s all-natural product line, the Honest Company, has issued a public response after some customers took to social media to complain about the company’s sunscreen line.

A small number of users have shared photos of their sunburned bodies, saying the sunscreen is ineffective, despite the company’s sunscreen lotion claiming it has SPF 30.

In a statement to PEOPLE, the Honest Company says they stand behind the safety and efficacy of the product.

“The Honest Company is committed to providing safe and effective products, and we take all consumer feedback very seriously.

“Our Sunscreen Lotion was tested, by an independent 3rd party, against the protocols prescribed by the U.S. Food & Drug Administration’s (FDA) monograph for over-the-counter sunscreen products. The results showed that our product is effective and safe for use as an 80 minute water-resistant (FDA’s highest rating), SPF 30 sunscreen lotion in accordance with FDA regulations when used as directed (Shake Well. Apply liberally and evenly 15 minutes before sun exposure. Reapply after 80 minutes of swimming or sweating, immediately after towel drying and at least every 2 hours).”

“The number of complaints received on our own website about our Sunscreen Lotion constitute less than one half of one percent of all units actually sold at”

The billion-dollar company is currently sold out of sunscreen spray and sunscreen lotion, according to their website.

It isn’t clear if the users complaining about the sunscreen’s efficiency had followed the directions correctly, although one critic claimed he had only been out in the sun for an hour.