Sarah Silverman doesn’t know what to get her dad for Father’s Day.
“Father’s Day is right around the corner and once again I’m stumped,” Silverman says in a new Howler Media promo. “You know, he’s impossible to buy for. I’m out of ideas.”
But that’s when things get weird — in a good way.
Silverman is then joined by Will Arnett, Jack Black, Paul Downs, Adam Pally, Jimmy Kimmel Live!‘s Guillermo and American soccer legends Alexi Lalas and Jermaine Jones in the “ad,” which is a nostalgic parody of Sports Illustrated‘s wildly successful premium marketing campaign that put more than a million “funky” football shaped phones in homes across the country in the late 1980s.
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In the video, Howler Media, a multimedia platform that covers global soccer from an American perspective, offers a soccer ball phone that looks like it would belong back in the 20st century.
“Where’s the camera?” Downs demands.
Silverman and the other comedians are represented by Kovert Creative — a bi-coastal entertainment and marketing agency helmed by Co-CEOs Joseph Assad, the creative force behind the viral content “Barely Legal Pawn” and “The Challenge” and Lewis Kay — which has taken a material equity stake in Howler Media.