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Dame Helen Mirren Now Has the Best Anti-Drunk-Driving PSA of All Time

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Dame Helen Mirren now officially has the best anti-drunk-driving PSA of all time. Of all time.

The actress partnered with Budweiser for its new #GiveADamn campaign, and the video – which sees Mirren introduce herself as “a notoriously frank and uncensored British lady” – is everything we’ve come to expect from Mirren and so much more.

“The collective we are dumbfounded that people still drive drunk,” Mirren, 70, says, before launching into a devastating and thoroughly British series of phrases describing drunk drivers.

“If your brain was donated to science,” she wraps up in her address to drunk drivers everywhere, “science would return it.”

“So stop it,” she concludes.

Budweiser will donate $1 to a safe ride program for every use of the #GiveADamn hashtag – up to $1 million – from Feb. 2 to Feb. 7. Find out more at