Stephen M. Silverman
January 06, 2003 07:29 AM

It seems as though it’s Ensure, not Pepsi, that fuels pop concerts.

Such veteran rock stars as 60-year-old Paul McCartney, the Rolling Stones (whose frontman, Mick Jagger, is 59) and Cher, 56, helped drive North American concert ticket sales to a record $2.1 billion last year, reports Reuters.

Part of the reason for the enormous take was the price of tickets: as much as $350 each.

Even so, according to the concert trade publication Pollstar, ticket sales set a record high for the fourth consecutive year, and rose about 20 percent from 2001’s $1.75 billion.

And Britney Spears didn’t make the Top 10.

McCartney, on tour for the first time in nine years, came in at No. 1 on Pollstar’s list, with $103.3 million in ticket sales.

The Rolling Stones were No. 2, with $87.9 million in sales, while pop diva Cher’s supposed farewell tour ranked No. 3 ($73.6 million).

No. 4 was the combo of Billy Joel and Elton John ($65.5 million), and the Dave Matthews Band was fifth with $60.1 million.

Rounding out the Top 10 (in order): Bruce Springsteen and the E Street Band, Aerosmith, Creed, Neil Diamond and the Eagles.

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