Beyoncé is joining the ranks of Sean “P. Diddy” Combs, Russell Simmons and Eminem – to say nothing of Ralph Lauren, Tommy Hilfiger and the Gap.
The singing star, 23, announced Tuesday that she is launching a new Beyoncé fashion label in partnership with Arthur and Jason Rabin and their Kids Headquarters manufacturing company.
Beyoncé and her mother, Tina Knowles, will reputedly play an active role in the creative direction and inspiration for the collections, with Beyoncé saying in a statement: “My mother and I share a love of fashion and style, and with this brand we’re going to be able to share our vision of what is truly beautiful.”
She promises a line that “will consist of fashions that I enjoy wearing,” adding, “I want them to be appealing to my fans as well.”
No launch date for the line has been announced. At the moment, Beyoncé is in New York shooting the new “Pink Panther” movie comedy with Steve Martin stepping into the flatfooted shoes of bumbling police Inspector Clouseau (originally inhabited by Peter Sellers).
Kids Headquarters was founded by the Rabins and is said to have annual domestic sales exceeding $700 million. Their client labels include Kenneth Cole, Timberland, Skechers U.S.A., Nickelodeon and the Walt Disney Company.
Beyond Beyoncé, music stars whose clothing sells retail include Russell Simmons and his Phat, Phat Farm and Baby Phat labels, Eminem and his Shady brand, and Jennifer Lopez with J.Lo.
The leaders in the music-celebrity clothing field, according to Deirdre Maloney, co-owner of a consulting firm called Brand Pimps and Media Whores, are Combs’s Sean John label and Beyoncé beau Jay-Z’s Rocawear, each with annual sales of more than $300 million each.