Target
Michelle Ward Trainor
October 26, 2015 01:35 PM

Target continues to break barriers.

The American retailer, which has recently featured a plus-size male model and banned gender-based labeling from its stores, has now included a girl with disabilities in a Halloween ad.

The young girl, who is dressed as Elsa from Frozen, is shown with arm crutches and leg braces, and is seen smiling surrounded by other kids in costumes.

And people have taken notice.

The ad went viral when Jen Spickenagel Kroll, a Michigan mom of a daughter with special needs, posted it to her Facebook page in praise of Target.

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[BRIGHTCOVE “2087960” “” “” “no” ]

“Dear Target, I love you,” she wrote. “Thank you for including a child with braces and arm crutches into your advertising campaign! And as Elsa, no less! My daughter (with arm crutches and prosthetic legs) is going to FLIP when she sees this! Including children with special needs into advertising makes them less of a spectacle to the general public when they venture out into the real world. Normalizing disabilities in children is PRICELESS.”

The post has since been shared almost 6,000 times.

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