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Body Positivity

Fitness Expert Sara Haley Launches #BodyBeThankful Campaign to Inspire Busy Moms

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Sara Haley
Source: Sara Haley/Instagram

As a social media fitness personality, Sara Haley is well aware of the types of “fitspo” posts newsfeeds are often flooded with, and says many times they aren’t actually inspirational.

“It weighs heavy on my heart when I see pictures glorifying six-pack abs and thigh gaps with a ‘What’s your excuse?’ kind of quote,” Haley, 38, tells PEOPLE. “For any busy person it’s challenging to work out, but especially if you’re a mom and your number one priority is no longer yourself. To me, that is not motivating, and it’s not inspiring. If you’re in a place where you’re personally struggling, it can leave you depressed, uninspired, feeling a little bit hopeless.”

So Haley created the #BodyBeThankful campaign as a reminder to be grateful for the body you have and all it can do.

“During this time of year, everything you read is about how to keep weight gain off during the holiday season, and I believe in being healthy and fit, but all of us are in different seasons of life where that can’t be a priority for all of us,” she says. “With everyone talking about gratitude, we can think about our bodies too. Be thankful for what your body can do and not what it looks like.”

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Haley’s posts have focused on how being strong has allowed her to be a better mom.

“I shared a photo of myself getting my little one on my back — I have really strong legs and back, and that’s why I squat,” she says. “My arms are nowhere as close to as ripped as they were in my pre-baby life, but the purpose of my strong arms now is not superficial, it’s to literally keep other people safe or to be able to give them a big bear hug when they need me most. That fulfills me.”

Day 1 of #BodyBeThankful I am so thankful for my strong back and legs (thank you squats), so I can pick up my kids with success and no pain! This might seem like a strange sequence of pictures to post but I, along with 15 of my colleagues, are leading a #BodyBeThankful campaign. Join in by posting from now until Thanksgiving using the hashtag #BodyBeThankful to share how proud and grateful you are for all that your body can do for you (and for those you love). Then follow and tag our hosts in your posts: @ashleylwiseman @erinkreitzshirey @estutland @fitlifeproductions @francie_doherty_train4yourlife @heidikristoffer @jennifergalardi @kristinmcgee @meaghanbmurphy @mikekarpenko @PJStahl @rachelvfitness @sarahaleyfit @the_mama_sagas @willpower.silk . Surprise giveaway at the end of the campaign for those who post most often.

A photo posted by Sara Haley (@sarahaleyfit) on

💥Body Be Thankful Day 7💥 You see that grip? You may not SEE my muscles popping out like you did in my pre-baby body, but I’m telling you these arms are still strong but with a different purpose . . . they help keep my boys safe, whether that means stopping them from running into traffic or just holding them after a hard day. I am so thankful . . . #bodybethankful I’m leading the #BodyBeThankful campaign today and several days this month. Join in by posting from now until Thanksgiving using the hashtag #BodyBeThankful to share how proud and grateful you are for all that your body can do for you (and for those you love). Then follow and tag our hosts in your posts: @ashleylwiseman @erinkreitzshirey @estutland @fitlifeproductions @francie_doherty_train4yourlife @heidikristoffer @jennifergalardi @kristinmcgee @meaghanbmurphy @mikekarpenko @PJStahl @rachelvfitness @sarahaleyfit @the_mama_sagas @willpower.silk . Surprise giveaway at the end of the campaign for those who post most often.

A photo posted by Sara Haley (@sarahaleyfit) on

Haley invited her colleagues in the fitness and wellness industry to join her in sharing their #BeBodyThankful stories.

I am so thankful for my strong arms. 💪🏼 My arms allow me to pick up my kids, swing them at the park, hug and cuddle them, and carry them on my hip. We are blessed with incredible bodies that do amazing things! ❤️ Let's keep our focus on what our bodies CAN do for us rather than criticize what they do or don't look like. – Today is day 9 of the #BodyBeThankful challenge. If you want to be apart of this amazing campaign, join in by posting from now until Thanksgiving using the hashtag #BodyBeThankful to share how proud and grateful you are for all that your body can do for you (and for those you love). Then follow and tag our hosts in your posts: @ashleylwiseman @erinkreitzshirey @estutland @fitlifeproductions @francie_doherty_train4yourlife @heidikristoffer @jennifergalardi @kristinmcgee @meaghanbmurphy @mikekarpenko @PJStahl @rachelvfitness @sarahaleyfit @the_mama_sagas @willpower.silk . – Surprise giveaway at the end of the campaign for those who post most often!

A photo posted by ASHLEY WISEMAN (@ashleywisemanfitness) on

We either make ourselves miserable or we make ourselves strong. The amount of work is the same -CC #BodyBeThankful day 8: thankful for the freedom to choose my attitude and the ability to hold myself up with my own two hands 🙏🏻💘 Focus on the positive. Focus on what you CAN do, and what you have the power to change and create. If you want to be a part of this amazing campaign, follow and tag our hosts in your posts: @ashleylwiseman @erinkreitzshirey @estutland @fitlifeproductions @francie_doherty_train4yourlife @heidikristoffer @jennifergalardi @kristinmcgee @meaghanbmurphy @mikekarpenko @PJStahl @rachelvfitness @sarahaleyfit @the_mama_sagas @willpower.silk . Surprise giveaway at the end of the campaign for those who post most often 💖😘

A photo posted by Heidi Kristoffer (@heidikristoffer) on

Day #2 of #BodyBeThankful I am so #grateful for my health and every part of my body that allows me to #move and #express myself fully. #Dance has always helped me communicate emotions I can't convey in words. No matter what outcome today brings – be #thankful you have a #body to serve you – and the world. I’m leading the #BodyBeThankful campaign today and several days this month. Join in by posting from now until Thanksgiving using the hashtag #BodyBeThankful to share how proud and grateful you are for all that your body can do for you (and for those you love). Then follow and tag our hosts in your posts: @ashleywiseman @erinkreitzshirey @estutland @fitlifeproductions @francie_doherty_train4yourlife @heidikristoffer @kristinmcgee @meaghanbmurphy @mikekarpenko @PJStahl @rachelvfitness @sarahaleyfit @the_mama_sagas @willpower.silk . Surprise giveaway at the end of the campaign for those who post most often.

A video posted by Jennifer Galardi (@jennifergalardi) on

Day 15 of #BodyBeThankful I am so thankful for my mobility and my ability to unstick my feet from deep sand while holding a pose for a picture!! Thank you @elisejoanfitness for being an inspiration and vital guide in my yoga practice! 🙏🏻 This month is the perfect time to celebrate how much our bodies can do for us and those we love. What are you most thankful for this time of year? Join in by posting from now until Thanksgiving using the hashtag #BodyBeThankful to share how proud and grateful you are for all that your body does for you (and those you love). FOLLOW and tag our hosts in your posts: @ashleywiseman @erinkreitzshirey @estutland @fitlifeproductions @francie_doherty_train4yourlife @heidikristoffer @jennifergalardi @kristinmcgee @meaghanbmurphy @mikekarpenko @PJStahl @rachelvfitness @sarahaleyfit @the_mama_sagas @willpower.silk. Surprise giveaway at the end of the campaign for those who post most often.

A photo posted by Mike Karpenko (@mikekarpenko) on

“Sometimes we are the hardest on ourselves, and we need to remind ourselves what our bodies can do because we’re fit and strong,” she says.