The British beauty is the face of Justin Alexander’s new bridal campaign, Be You, which “empowers brides to be confident in themselves, regardless of size, shape, and style,” according to a press release from the brand. “Keeping it real, there was no retouching of her body.”
The campaign showcases Lawrence posing in many different dresses from the collection (available in sizes 2 to 32), including A-line silhouettes and fitted mermaid styles.
“One of our core brand pillars is inclusivity to design dresses that look great on real women,” said Justin Alexander Warshaw, president and co-creative director of the brand. “We want our brides to feel confident and comfortable in a dress that makes them shine.”
“I had my own trials and tribulations with body image. I had gone through a lot starting from my teenage years,” said Lawrence. “It was definitely freedom to put my real self out there.”
Check out PeopleTV’s new show, The Perfect Fit, where curvy brides can choose from hundreds of dresses in sizes 18 to 32 — available now.