The latest disturbing beauty trend? The #KylieJennerChallenge.
The hashtag naming the luscious-lipped reality star Kylie Jenner has been trending on social media since fans began artificially plumping their lips to look like hers – and sharing the photos online. (The online fad is not endorsed by Jenner.)
“I’m not here to try & encourage people/young girls to look like me or to think this is the way they should look,” she Tweeted on Tuesday. “I want to encourage people/young girls like me to be YOURSELF & not be afraid to experiment w your look.”
How do they channel the 17-year-old Keeping Up with the Kardashians personality’s famous pout? Using a shot glass.
Young girls (and boys) insert their lips into shot glasses and suck the air inside of the glass, causing the lips to appear more full – or just swollen.
Here are a few examples that have popped up on Twitter and Instagram (but we warn you, they may be a bit stomach-churning):
And not everyone is a fan of the wacky trend. Numerous users have Tweeted criticisms of the trend.
“If I see another picture of blown up lips I’m going to throw up. What is wrong with you people?” one Twitter user posted Tuesday, calling the craze “gross.”
Another Twitter user called the participants “bloated lip buffoons.”
And one medical expert has already dubbed it dangerous: “The new trend in trying to DIY lip plumping is quite concerning, dermatologic surgeon Dendy Engelman told Seventeen on Monday.
“Not only can significant pain, swelling, and bruising result from these suction techniques, but there is potential risk for scarring and permanent disfigurement with repeated attempts,” she added.