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Models Iskra Lawrence and Denise Bidot Star in Body Positive Photo Campaign

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All Woman Project/Youtube

Last year, model Charli Howard was told by her U.K. agency that she was too big – even though she wore a size 2/4.

Howard publicly slammed her former agency in a Facebook post, and now she’s making waves again by co-founding the All Woman Project, a photo campaign that aims to show that “physical attributes do not define us as women.”

Launched by Howard and fellow model Clémentine Desseaux, the All Woman Project “illuminates the idea that all women are more similar than we’re made out to think,” according to the campaign’s site. “We all have physical flaws and imperfections, and that does not make us more or less beautiful. Rather than retouching or shying away from them, we should embrace them.”

Love the skin you're in! Beautiful Kamie @therealkamie for the #allwomanproject 😍😍😍#iamallwoman

A post shared by All Woman Project (@allwomanproject) on

Peachy πŸ‘ ! #iamallwoman #allwomanproject #love

A post shared by All Woman Project (@allwomanproject) on

The All Woman Project – which also stars curvy models Iskra Lawrence and Denise Bidot – features un-retouched photographs taken by Heather Hazzan and Lily Cummings, who are both former models that “have each faced struggles with diversity within fashion, and try to use as many diverse models in their shoots as possible.”

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The project hopes to show “a more diverse modeling landscape.”

Howard and Desseaux are encouraging other women to join the movement by sharing their own photos using the hashtag #iamallwoman.