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British Vogue Declares Cleavage Is 'Over,' Women Tweet Their Disapproval

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MARK RALSTON/AFP/Getty

In the fickle world of fashion, one day you’re in, and the next day you’re out (in the immortal words of Heidi Klum). But can cleavage really be “over”?

That’s what one writer for British Vogue argues in the December issue. But many women disagreed — and took to social media in anger.

“The cleavage — those magnificent mounds pushed together to display sexual empowerment, to seduce, to inspire lust or even just to show off — is over, or at least, taking a well-earned break,” writer Kathleen Baird-Murray states in her article. “The tits will not be out for the lads. Or for anyone else, for that matter.”

British Vogue notes that sales of the Wonderbra are falling, and “even the corset has had a cleavage-free makeover at Prada.”

The magazine also put up a poll on Twitter, asking women for their thoughts.

“Is The Cleavage Over? As @KathleenBM explores the topic in #decembervogue, what’s your take on covering up?” the tweet says, with 67 percent of Twitter users voting for “If you have it, flaunt it,” and just 11 percent agreeing that “Cleavage is over.”

Women spoke out on social media, arguing that cleavage is often less of a style choice for many women than a natural physical attribute.

“I’m glad Vogue has declared the cleavage over because it gives me ample time to get rid of my old boobs and get new ones from Topshop,” one woman joked.

“Resisting the urge to post a cleavage pic in response to stupid Vogue declaring cleavage to be ‘over.’ That’s not how bodies work, Vogue,” adds another.

Baird-Murray responded to the controversy on Twitter, explaining that her article is about using fashion to showcase cleavage, not how a woman’s body creates cleavage.

Baird-Murray further explained in a statement to Bustle that she’s glad the article opened up a wider discussion about body image, but that people missed the point.

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“I am really happy that the article has been hijacked and turned into something bigger than a fashion story,” she says, “but it’s unfortunate that while it’s been thought provoking, it’s based on a misconception that Vogue is somehow saying that anyone with a large chest needs to stay at home for the next few years and hang their heads in shame — sorry folks, that’s not what the story’s about, not even close.”