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MOISTURIZE, MOISTURIZE, MOISTURIZE
Actually, this is the most important step. To lock in ambient moisture and humidity from their bath, you want to lube up those little legs as soon as possible. Waiting too long can let dry skin set in. And remember: Creams are much more hydrating than lotions, so let lotions sit until spring.
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DO DIAPER DUTY
Baby bottoms are very sensitive and susceptible to rashes, so to avoid irritation, change your tot's diaper often (we know it's hard!). If you detect any signs of a rash or just want to keep them at bay, apply liberal amounts of Aquaphor Healing Ointment. For extra protection against allergic reactions, try one of the new plant-based disposable diapers. The Honest Company has superhip biodegradable ones that make a great gift for eco-conscious moms-to-be.
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Avoid the urge to overdress your little one during the bone-chilling months – this just makes babies hot, sweaty and cranky; not to mention more likely to get a heat rash. As a rule, they only need one more layer than we do. And soft, breathable cotton (my fave is Giggle's Better Basics line) is the most comfortable and best for your baby's skin.
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DR. MONA GOHARA
Not only does the mother of two boys (here, speaking at the 3rd Annual Dove Self-Esteem event in October 2012) help moms with kid-related skin issues in her busy Connecticut practice, but she's also created a hip line of children's duds, KampJ Clothing, that block out 99 percent of the sun's harmful UV rays.