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Line We Love

Literary Line! Roald Dahl’s Estate Teams Up with Boden to Bring His Stories to Life in New Kids’ Collection

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Courtesy Mini Boden

Who says kids’ literary influence can’t expand to what they wear?

In celebration of the late Roald Dahl‘s recent 100th birthday and Boden‘s 25th anniversary, the clothing retailer teamed up with the The Roald Dahl Literary Estate to create the limited-edition Mini Boden x Roald Dahl collection.

The brand-new fall kids’ line is inspired by six of Dahl’s classic children’s books: Matilda, Charlie and the Chocolate Factory, James and the Giant Peach, The Twits, Fantastic Mr. Fox and The BFG, whose film treatment was just released this summer.

“Roald Dahl’s bonkers imagination and British sense of humour are the perfect match for Mini Boden,” Boden’s Creative Director for Childrenswear, Laura Harvey, writes on their website.

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Courtesy Mini Boden
Courtesy Mini Boden
Courtesy Mini Boden
Courtesy Mini Boden

“As a brand, we like to encourage a bit of troublemaking, and that’s exactly what you find in Roald Dahl’s stories and his characters,” Harvey adds. “We were thrilled when the Roald Dahl Literary Estate agreed to join forces with us. They’re as excited about the collection as we are.”

The line’s pieces will be familiar to fans of Dahl’s stories, in both book and movie form. Notably, sweets-loving kids can get their hands on a pint-sized replica of Willy Wonka’s purple velvet jacket ($78.50) or Veruca Salt’s faux fur coat ($84.50).

“We designed the lining of the Velvet Wonka Jacket so that when you open it, you are also opening the gates to the chocolate factory,” Harvey says. “Step inside and see the chaos unfold!”

Bookish girls who don’t mind getting into a little bit of supernatural mischief on their off time can don Matilda Wormwood’s famous blue dress ($78.50), complete with alphabet stitching and a book-inspired print hidden in the lining.

Courtesy Mini Boden
Courtesy Mini Boden

The creators of the line didn’t just watch the film versions and wing the designs. According to Harvey, they took their job very seriously.

“We read and re-read all of Roald Dahl’s stories and pored over Quentin Blake’s famous illustrations,” she writes. “It was amazing to relive the experience of reading the books, which the entire design team loved as children. The more we looked, the more inspiration we found …

“It’s the tiny surprises like the smiling faces on the worms, the real attention to detail in the storytelling, that collectively make the whole range feel incredibly special and exciting.”

The Mini Boden x Roald Dahl collection is available at BodenUSA.com for a limited time.