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JESSICA ALBA: START A COMPANY
While shopping for eco-friendly baby products for daughter Honor, 4, the actress quickly realized, "I was spending all this money for something that doesn't work and is not cute." So shortly after daughter Haven, 1, was born, Alba created the Honest Company, a stylish line of nontoxic essentials inspired by her Mini-Mes. "Honor picked the sweet vanilla-orange scent for the shampoo," she says with pride.
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TYLER FLORENCE: LAUNCH AN ORGANIC BABY FOOD LINE
By the time his second child was born five years ago, the Food Network star was fed up with traditional baby food. "When children are fed gruel out of a jar, it's no wonder they run screaming into the arms of a clown the first time they taste a french fry," Florence tells PEOPLE. So the San Francisco chef (and dad of three!) used his restaurant savvy to create a tasty, nutritious alternative – Sprout – which features everything from summer squash to peach rice pudding.
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HEIDI KLUM: DESIGN A KIDS' COLLECTION
The Project Runway host wears some daring red carpet creations, but when shopping for her four kids (Leni, Henry, Johan and Lou), ranging in age from 8 to 2, the model mom values practicality over preciousness. With that in mind, Klum created Truly Scrumptious, a clothing and decor line launching this fall at Babies "R" Us. Her fashion attitude: "You never want to be like, 'Oh, don’t get your dress dirty!'"
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CHRISTY TURLINGTON BURNS: START A FOUNDATION
The supermodel has long been a humanitarian, but when she experienced a complication following the birth of daughter Grace, 8 (sister to Finn, 6), she narrowed her focus: "I learned that many of the women who don't have access to the care that I received that day die as a result." So in 2010, she founded Every Mother Counts to raise awareness about maternal health issues. Says Turlington Burns, "The best thing I can do for my children is show them that the world is much bigger than what we see in our day to day lives."
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TIA MOWRY: WRITE A BOOK
With the release of Oh, Baby!, the actress's life as a new mom (to son Cree, 14 months) is literally an open book. Mowry's decided to chronicle her pregnancy through her days with a newborn so she could "forewarn" others about "the funky, crazy, funny stuff that happens" during early motherhood. Such as? Thinking "my son looks like ET in my ultrasound" or being asked when she was due – after she'd had the baby.
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JEWEL: COMPOSE LULLABIES
The Grammy winner began writing songs for son Kase, 13 months, even before he was born. The result? A children's album released last year, The Merry Goes 'Round. Now that Kase is actually "goo-goo-ing," he's even more of a muse. Recently the new mom penned That's What I'd Do (out along with a companion book on Sept. 18) "to say 'I love you' in a creative way" to her little guy.