People Staff
January 08, 2001 12:00 PM

Shuttling daughter Emma, 6, to and from games was as close as Lauren Sveen ever got to soccer. So when the West-port, Conn., soccer mom was tapped to be a coach of Emma’s team last spring, she fretted that she didn’t know enough about the sport. “Moms are so involved in so many aspects of their children’s lives,” says Sveen, who runs a 14-month-old Internet company that sells sports equipment for kids. “But [with sports] they seem to be underrepresented in being something other than a chauffeur.”

To remedy that, Sveen, 3 7, created C’mon Mom!, a free how-to kit to help mothers move from behind the wheel and onto the playing field. Developed with the National Alliance for Youth Sports and the Women’s Sports Foundation, the kit includes a guide to soccer facts and rules and a CD-ROM introduction to the game. Within six months of launching the program, Sveen has received 25,000 requests. “I had never even watched a soccer game,” says Troy Kucera, 38, a Chesterland, Ohio, mother of three boys. “I think moms have been taking a backseat, and now they have to step up.”

Sveen, who also has a son, Gunnar, 3, with her husband, Paul, 39, an investment banker, is now working on kits for basketball and softball/baseball. “When moms said they would love to coach if they had more information,” she says, “that said we should try to make it happen.”

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