David Hiltbrand
June 01, 1992 12:00 PM

It was accepted TV wisdom through the late ’80s that one major reason the Today Show led the morning competition was because it benefited from viewers’ sloth and NBC’s domination of prime time. In other words, when people got up in the morning, they were too lazy to turn the dial and watched whatever channel had been on when the set went off the night before. Guess what? In the season that just ended, CBS won the Nielsen race for the first time since 1984-85, and yet their breakfast nook, CBS This Morning, didn’t budge out of the ratings cellar where, under various titles, it has almost always dwelt since its inception in 1954. So much for that theory. Score another victory for American enterprise and energy.

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