Can you say “fetishism,” comrade? This week Geraldo becomes the first American program to be broadcast daily in the Soviet Union. (I’m not making this up.) Clearly, there’s something out of kilter with the balance of trade. They send us extraordinary ballet, the world’s best vodka and big-league hockey players; we send them cola drinks, fast-food hamburgers and now this behavioral peep show. Are the folks in Yakutsk really ready for our video Rasputin?