Banking on their fame, celebs seek fortunes in Internet ventures
Hitting the jackpot in Hollywood used to mean snagging gross points in a Steven Spielberg flick. Now stars are trying to strike it rich(er) by lending their faces to fledgling dot-com companies. Whoopi Goldberg scored equity in Flooz.com to tout its online gift certificates; Alanis Morissette got stock in music site MP3.com for a three-year promotional deal; Cindy Crawford owns a chunk of baby-goods purveyor eStyle.com. “William Shatner,” Goldberg notes dryly, “did rather well. “(No kidding: Capt. Kirk’s Priceline.com stock options are reportedly worth more than $5 million.)
When celebs own a piece of the action, they don’t just pitch; they often pitch in. Crawford writes a column on her site, while Goldberg has called CEOs of companies that work with hers. “I guess,” Goldberg says, “they might have been a little bit astonished.”
So every Girl Scout in town has you on speed dial, yet you crave more cookies? At CookieRecipe.com, you can learn how to whip up any of a palate-boggling 3,000-plus sweet specialties submitted by sitegoers. The smart cookie behind all this—Seattleite Tim Hunt, 37, an ex-anthropologist—also oversees 16 more recipe meccas, including SoupRecipe.com and SaladRecipe.com. The flagship cookie list runs from A to Z—that’s ABC (Absolute Best Chewy) Chocolate Chippers to Zucchini-Coconut Cookie Bars. A cookie that’s a vegetable? There oughta be a law.
I got an e-mail addressed to a list of people. May I introduce myself to other people on the list now that I know their addresses?
Sure—networking is a national pastime. But better ask your mutual buddy to check with the intended targets first. Many people guard their e-mail addresses as fiercely as unlisted phone numbers—or just find unsolicited e-mail creepy. The person who sent the message, however, is also guilty of a common faux pas. When sending e-mail to a bunch of people who don’t know each other, use blind carbon copies (“bcc” in e-mail programs). Everyone stays anonymous, with privacy protected.
My Favorite Site
I really enjoy David Bowie’s site http://www.davidbowie.com],” says the Grammy-winning rocker. “He’s so innovative.” With Bowie writing a journal and popping into chat rooms, Crow adds, “it becomes much more personal.” As for e-shopping, Crow has had e-nough. “I bought a camera online,” she recalls, “and it got sent to me without a lens.”