Kate Hogan
April 18, 2012 08:30 PM

Courtesy The Honest Company

Jessica Alba founded The Honest Company with family in mind. “As a mom, I know my kids are the most important people in my life,” she says. “I know they are safe when using The Honest Company products, and we want other moms to feel the same comfort.” Alba’s line includes non-toxic, eco-friendly “family essentials” like laundry detergent, soap and hand sanitizer (left) plus baby products like diapers and wipes — all delivered to your doorstep monthly through a subscription service. “It’s hard to pick my favorite,” Alba says of the brand’s offerings. “The shampoo body wash is truly tearless without any numbing agent. The conditioner actually detangles and smells delicious, too.” Learn more, sign up and give back at Honest.com.

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