September 01, 2010 02:00 PM

Courtesy Dolce & Gabbana

We never had any doubt that beneath Matthew McConaughey‘s California-cool demeanor beat the heart of a gentleman–and the actor’s newest gig proves just how debonair he can be. Looking red-carpet ready in an elegant tux, Matthew fronts the campaign for Dolce & Gabbana’s newest scent, The One Gentleman. “A gentleman has respect for himself, that is the basis of his respect and consideration for others,” he explains of the inspiration behind the new scent. “He has a strength and grace that translates into how he moves, how he makes a decision, or even how he holds himself still and says nothing at all.” And while the ad, shot by Jean Baptiste Mondino, won’t be hitting magazines until October, we have this exclusive sneak peek. This isn’t the actor’s first time in front of the camera for the beauty brand, having launched the original The One men’s scent in 2008. The new juice, which contains notes of pepper, grapefruit, fennel, patchouli and vanilla, will begin rolling out at the end of this month and will be available nationwide in October. Prices begin at $42 for a 30 ml eau de toilette. Tell us: What do you think of Matthew as the face of The One Gentleman? –Katherine Kluznik Rentmeester

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